Game Changer: Betty Parsons
Wyatt Allgeier, Gagosian Quarterly
October 2019
Betty Parsons wasn’t an extraordinary businessperson. She spent little time thinking about profits: “I’ve always been given the vision to be ahead,” she said. “I never made money because I saw things too far in advance.” Asked about this in 1979, three years before her death, Parsons succinctly quipped, “I was interested in creation.” The great art dealer Leo Castelli commented, “One couldn’t be a Betty Parsons and at the same time be a good businesswoman. She was much too … poetic for that.” […]